A little over a year ago, we created a DVD and companion ebook on the topic of SEO for photographers. We serve that niche market and were finding that most photographers a) had Flash sites and b) had no clue how to get on Google at all–let alone rank well. We were doing service work for people and they were lining up faster than we could help them. So, we decided to sell the info.

I decided to do a DVD because I wanted to include a lot of screencasts. The companion PDF is more of a checklist/workbook. We did a 1,000 DVD run at DiskMakers and also let people access it online.

We're pretty much sold out of the initial run of DVDs (I have a few left in my closet) and we've sold the online version to a lot of overseas photographers who didn't want to wait for it to ship. We charged $79 for the DVD so you can do the math there. http://www.photographyseo.com.

One thing I want to emphasize is that we did absolutely no marketing other than linking to it on our main website and blog. No AdWords or other online campaigns. If I had tried hard, I imagine we could have sold 2 or 3 times the amount we have by now.

I'm considering doing a revised version that is an online/ebook version only–or possibly doing a version that has a slightly broader audience ("SEO for wedding vendors" for example).

If anyone wants to see the PDF or browse the videos, drop me an email.