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> “People shouldn’t leave it to Google to define who they are based on an algorithm,” Mr. Conrad said, adding that there is not one place that defines a person’s identity online.

I know this is just marketing speak, but it is still deliciously ironic...Isn't about.me's success dependent on Google rewarding it for its SEO friendly title,h1 tags and short links?

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The statement isn't anti-Google or anti-SEO for businesses or individual websites. It's just pointing out that googling someone isn't useful if their online identity is spread over a bunch of websites.

The business of reputation management is becoming more and more challenging for regular folk, business owners and professional services providers. Site like about.me give people the opportunity to list their official profiles and places where the comments should be considered to be the true word of the author. I can't tell you how many times I have found either twitter accounts or facebook pages that are not the "official" version for a person or company. I still like the concept of saying - these site are directly connected to .me

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