His developer friends is still living in the bubble that Apple is cool, Apple is leading the pack, Apple is the future. They get offended when someone hints the world is not so.
All the stats, you know cold facts, speak the other way though: Apple, or at least iOS, has seriously peaked and the only way is down now. Soon into sub-10% marketshare.
And with such a dismall marketshare, will it be able to hold on to developers? As we've seen with BlackBerry and Windows Phone... What good does the hardware and OS do without a good ecosystem?
Apple's ecosystem is at a risk of starting to fall apart. And if that happens, iOS and related devices, now accounting for more than 50% of Apple's income, risks collapsing too.
Shareholders see this major risk. And they weight this risk against potential for new, revolutionary products in the future. This value proposition is not good.
Amazon on the other hand. Amazon is killing it. In every single field they enter. Nobody can compete with them in any field they decide to enter.
And they just seem to find new fields to enter all the time, and they leverage everything they do as a service they can sell to others who want to achieve the same.
For future value, there's no doubt Amazon is the good bet.