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Right, things you post to your Facebook page, not ads you are actually buying from Facebook. You get to advertise for free by creating a page for your business and getting people to like it. It has a ton of value for your business, but you're not purchasing anything directly from Facebook.

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We buy FB ads too. We attack in all fronts to drive traffic to our website.

Do your analytics allow you to differentiate traffic driven by your Facebook page vs. Facebook ads? I would be interested to know which was more impactful.

We use Facebook's own analytic tools for that. But we don't go down to the very detail of what each number there represents. We work one of two levels above discussing how we are going to invest our online advertising budget across the different websites (facebook, uol.com.br and alikes, and some bridal specific portals). Surprisingly enough, Facebook generates more results than the sum of all the other bridal portals we have our ads on. I'd say 10 times or more of each individual bridal portal.

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