Your suggestion that affiliate marketing is a "trap of get rich quick" that "scams" people and uses "immoral techniques" smatters of generalizations and inaccuracies. Like any industry, there are bad players. Affiliate marketing is no exception, however there are people who build individual brands helping local companies spread their marketing endeavors with affiliate style marketing and are quite successful doing so with honest methods. I recommend against throwing the baby out with the bath water and maybe sitting down with your father and figuring out-with a bit more clarity-what he's actually doing.