I'm hoping above is an isolated case? Otherwise creating any content that can easily be made fun of is really bad for the launch as it will create noise and distract from the good.
There were many other cases. One of the money quotes: "Typing on a glass screen with one thumb. Magic." Hah. BB10 may be a very nice OS, but the company attitude is absolutely miserable. They're still pretending that they're innovating at the very cutting edges of the market while introducing features almost 6 or 7 years old. It's silly.
I don't agree with you on the magical one thumb experience. I don't feel that my Android and iOS devices allow me to navigate that smoothly throughout my content, social networks and applications in general. The keyboard and the one thumb mode was also very impressive.
Oh really? Hm. Well, maybe I'm bashing their marketing too early. But I've been typing with one thumb on iOS and Android for like 4 years and have been pretty well satisfied. It could be improved I'm sure, and maybe BB has improved it. But whatever they've done, calling it 'Magic' makes me laugh.
It's something that was (IMO) ruined by this trend for giant phones. I can't even reach the notification bar of my Android phone without heavy straining now.
Presentation wise, I found the Alicia Keys gym analogy and some other things to be cringe-worthy as well.