BlackBerry 10 Live Webcast
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"We needed someone who is creative, and into technology."
"Alicia Keys is BlackBerry's new Creative Director."
NOOOOOOOOOOOOO
There's an argument to be made that they should give up on the consumer market and just go "all professional", of course, but I'm not sure that works long term.
That's exactly what they tried to do, and is why they're in the situation they are in today. Instead of focusing on making the devices great for consumers, they focused on selling devices to businesses.
But then something completely foreseeable happened: employees wanted iPhones. Soon after that, those employees started complaining about carrying around two devices. Thus the "bring your own device" IT trend started, and has been killing RIM for the last 4 years.
No, either BlackBerry cedes all control of the market they were once the only player in, or they sell to consumers.
This girl is on fire This girl is on fire She's walking on fire This girl is on fire
In that light, I'm not sure this executive appointment sends the positive message that RIM, er... BlackBerry... thinks it does. Resorting to stunts that the Mega guys were doing years ago is hardly cool or creative.
She probably should find herself a more descriptive job title though.
Never the less, this could have gone horribly wrong, but I think BB did good today.
edit: I hope the iPhone does something similar to Peak. Which I thought was a lot more intuitive than double-tapping the home-button, switching apps, then switching back.
http://stream.wsj.com/story/research-in-motions-blackberry-1...
[0] https://developer.blackberry.com/develop/platform_choice/bb1...
Why? They threw everything away and started from scratch, so the only way to not fix them is if they deliberately recreate the same problems. They didn't btw, bb10 development is way easier than ios and android (never touched windows phone so I can't comment there).
Oh, and I'm also not experienced with developing apps for any BB platform so I admit that I'm definitely part of the problem.
That being said, I'm rooting for them. The space needs a third player. They really need to figure out simple things like this though.
Microsoft?
https://developer.blackberry.com/cascades/ https://qt-project.org/
Not sure how practical it will and if it can be used when using the flash.
Link from us homepage: http://global.blackberry.com/blackberry-10.html?iid=us:bb:de...
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How was this in previous versions?
Old BlackBerry, everything had to be signed by RIM's servers, even for dev builds. Which is incredibly entertaining when their servers go down while you're trying to get a release out (those days are far, far behind me now)
That means they're employees / customers would have to learn a new ui regardless.
While there is already a large possibility that they are already using an Android or iPhone at home.
1) Physical keyboard in the Q10
2) No Android, no Google
3) Hardware and software made by the same company
4) No Samsung/HTC/etc crapware customizations
5) Hopefully more top-down design and app store curation ala iOS
6) My Bold 9900 feels expensive; most Android phones I've played with feel cheap and plasticky
7) LTE, which the otherwise interesting Nexus 4 doesn't have
8) The BB10 UI looks less like an art school project than WP8
Saying: "Look, BB10 can do everything your phone can do" is going to be met with a "So what?" by most of those users. There needs to be something in a new phone to cause people to change.
So like I said, outside of a keyboard, which isn't even available yet, I don't see anything in the new phone that does this.
At the very best, all Blackberry can hope for is that this phone stems the tide of current BB users opting for other smartphones. That's not going to save the company though.
Not really. As far as most people are concerned, all phones are equal. So, do none of them exist? All phones being basically equal works to blackberry's advantage. People choose whatever phone they like aesthetically, as they are all essentially the same (same screens, same CPUs, same memory, same apps, etc, etc).
>Saying: "Look, BB10 can do everything your phone can do" is going to be met with a "So what?"
Ok, but that isn't what was said. You said "its basically the same as my iphone4". That of course entirely depends on the context you want to view "basically the same" in. To a lot of people, all smartphones are "basically the same", so as I said, in that context your statement is correct. If you are making a detailed comparison of features, then both new blackberry models are obviously significantly better than your iphone4.
>So like I said, outside of a keyboard, which isn't even available yet, I don't see anything in the new phone that does this.
A user interface that doesn't actively punish me for trying to use it?
If they want to keep the big paying customers there, they're going to have to start talking about their previous "good points" and we shall see if they're still standing. Or it's more of a "Alicia Keys" public thing.
No clear answer there. It's not like it's important for them, right?
U.K. then Canada, interesting. I wonder why their home country isn't first?