1) I just called it "SCT" as shorthand, not to imply that it's a coherent theory. I don't think it's particularly coherent - from what I know it's one of the many parts of modern cultural theory, stemming from sociology, anthropology, and history, among others, which in modern times have become extremely theoretical and disconnected from reality, and tend to say very little with a lot of very complicated words.
2) Ultimately everything, including human behaviour, boils down to the principles of fundamental physics. Human behaviour is just the most complex expresion of these principles of which we are aware.
3) I mostly jumped on the hint of social constructionism because I absolutely hate it when people try to argue that beauty and aesthetic standards are purely constructed and hence artifical or arbitrary, which is patently not true. It's driven by a misguided desire to defend ugly people or something, I don't know, anyone it's stupid. Again I recommend Steven Pinker, his book The Blank Slate also touches on this I believe.
4) Mostly though I wanted to offer some logical reasons why people on online games might tend to wish to present themselves as, for men, muscular, strong, dominant figures, and for women, attractive, assertive, desirable figures.