Of course, I'm probably an outlier here.
I think your assumption of 1.1 million installs belonging to 10% users is way off. Many people probably never purchase ST, but still install the Package Manager, especially since ST remains basically usable without paying. I'd think it's closer to 1%.
Of course, that still leaves us with quite a lot of money. To be honest, I hadn't looked at the figure of how many installs the package manager had - I'm pretty surprised (and happy) that ST is this popular. Guess I'll have to keep dreaming.