Twitter actually were willing to offer more than Facebook, but something made Kevin go with Facebook's offer in the end.
I think it was Systrom who made carved out that path for Instagram, and not any reluctance on Twitter's part.
I think it was Systrom who made carved out that path for Instagram, and not any reluctance on Twitter's part.
The people familiar with the negotiations said Twitter
executives were shocked that they had not been given an
opportunity[1] to present a counteroffer. They said
Twitter was prepared to make higher offers [than $525M].