You can pull in examples from all over the place but the context is if a user demands privacy over customized search results then google has no business second guessing that users decision.
You can pull in examples from all over the place but the context is if a user demands privacy over customized search results then google has no business second guessing that users decision.
The Ads Preference manager is fairly straight-forward (www.google.com/ads/preferences) and more people who go there change settings rather than opt-out.
The full opt-out instructions (http://support.google.com/accounts/bin/answer.py?hl=en&a...) are a bit tougher. Should they make it easier to do this? Maybe.
But if you make it too easy, you get false positives and then people may become upset that Google isn't as useful as it once was not fully understanding that it was their own preference to do so, right?
Tracking will merrily continue.
And if you fall for that what do you think the general public will do?
For those that get to the Ad Preferences page the stats are pretty interesting.
http://www.mattcutts.com/blog/clarifying-valleywag-comments/
The general public when presented with this doesn't seem to have such a drastic reaction.