Apple sued Microsoft over Windows, then got Microsoft to invest and commit Office to Macintosh for 5 years + $150 million to settle litigation between the two companies.
Jobs threatened to sue former CEO of Sun over a prototype desktop environment[1]
[1] http://jonathanischwartz.wordpress.com/2010/03/09/good-artis...
This is unfortunately a side effect of living in a world where software and software ideas can be patented. It is a shame that Steve Jobs resorted to this kind of bullying to get what he wanted though. Seems very childish but pretty in-step with how he was portrayed in his biography.
Apple sued Microsoft over Windows, then got
Microsoft to invest and commit Office to Macintosh
for 5 years + $150 million to settle litigation
between the two companies.
It was more than that. Apple was seen as the only 'credible' competition to Microsoft in the OS space. If Apple went under, Microsoft was absolutely going to get smacked with an antitrust lawsuit by the government. As it works out, they did anyway, but I think that a $150mm deal on non-voting shares (which were later resold at a profit) was seen as a no-brainer sort of move.Id argue that is the real lesson here. Be OK with being inconsistent relative to circumstance, if you believe that all great men held firm to their "codes" then you will fail in your emulation of greatness.
TL;DR Life's messy, people can't be summed up in a characteristic , Steve Jobs was a dick and a hero.
Fake Steve Jobs's are a plague. They assume that they've already got the vision and creativity (often they don't, but every narcissist thinks that of himself) so the only thing they need to do in order to have that level of success (and admiration) is copy the bad parts of his personality... which is, quite frankly, ridiculous.
What they don't seem to realize is that Steve Jobs emerged in one time and environment that no longer exist. The opportunities that were available to a 20-year-old in 1975 in Northern California don't exist anymore. They're somewhere, but real opportunities are never visible (as such) at the time, so there's a huge amount of luck involved.
He was a great artist, sure.
He was a great businessman, sure.
He also had crappy morals and did not mind stepping on people to achieve his goals. That including claiming "ownership" to ideas and concept created eons ago, and being abusive on the market. Sure, peoples lives are messy, but it doesn't justify bad behavior. And, bad behavior, bad morals, should not be lifted up as attributes of an hero.
All those books tips are still useful if you want to become a better businessman.
Except that having business skill is a necessary condition to getting to a position where you can leverage your power.
Schmidt's response was no better. Are we to imagine he would not have sent the same sternly worded memo to Jobs had the roles been reversed?
Just a reminder to yourself that everything you do as a CEO has to be able to survive public scrutiny...
Seriously, isn't that one of the first rules of illegal activity? And many of them went to school for white-collar crime; the rest of us had to learn that stuff on our own!