I think you can create services which achieve the same function as facebook while making a dispersion of self and novelty apparent to its users. I'm not arguing monetization, but the means and consequences of exploiting users responsibly.
Yet again, I struggle to make sense of what exactly you're trying to say. You're using a lot of big words, but not necessarily making your point clear. What does "making a dispersion of self and novelty apparent" mean?
The ability to express your self uniquely among different groups of people without residual consequences, and the ability to explore disparate interests in the same way.