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That was definitely one of the concerns that we had when we decided not to implement GoCardless last year for a product. Paying by direct debit is such an unusual process online outside of Paypal and magazine subscriptions, that it's easy to imagine conversions will suffer.

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Did you test any of this, or is that just your gut speaking?

Some people have funny ideas about how DD works, not realizing it's extremely consumer friendly and much smaller fees than credit cards.

I was thinking of offering both as my brief play with GoCardless was very easy to implement.

Tim here - I work at GoCardless.

That's what we recommend. It's super easy to sign up and integrate so it's absolutely worth signing up and just giving it a go. That way you can see whether it works for you and your customers.

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