Ordinarily I'd brush off comments about a site's name. Rarely does it matter enough to actually care. But in this case, yeah, it gives me a radically negative connotation.

Sure it does. "auction" reminds me the last time human beings were sold like stuff.

Funny, I feel the opposite. The cow is voluntarily auctioning itself and directly receives the proceeds.

If you're lucky enough to arrange all your offers to fall within the same time frame maybe you can play a couple against each other and even then you can only go back and forth a few times.

Here, you automatically get a group of companies simultaneously competing for you. Is that not desirable?