How does this compare with Simple? The only thing I see that you offer that Simple doesn't is custom card images. You also offer the ability to send money to friends, but there's no explanation of how that works or how your friend claims the money (Simple lets you send money by mailing checks). Simple also advertises their money management tools, but I don't see any of that on gobank.com.

So what does GoBank do to make a compelling argument for using them over Simple?