When I was reading the original TC article, I was thinking that there is actually an incredible opportunity here to create a legitimate ad network that would allow desktop developers to monetize similarly to how it's done on the web - to basically become the DoubleClick of the desktop world.
Why should ad supported desktop apps be any different than ad supported mobile or web apps?
Edit: These downvotes are pretty surprising, I didn't realize I was even being controversial. Can someone explain why creating a legitimate, privacy-respecting ad platform which allows desktop developers to monetize their applications in a manner that's almost exactly the same as ad supported web and mobile apps is that awful?
I'm not even saying that's necessarily what they're up to, I can just see where there's a tremendous opportunity to try and clean up the industry, and how, based on the people involved, the author and the commenter above could very easily be jumping to the wrong conclusions.