A few days ago I wanted to install the Partition Magic trial on my Win XP VM. Having left Windows around 2005 I figured that typing "Partition Magic Win XP download" in Google would be helpful.
I got a handful of "reputable" download sources like CNet and the like. I went there and was bombarded by 20 (dramatization) different download buttons. I clicked the one that seemed most promising and somehow ended with a new Zip-Archiver installed ...
So I went back and found the Partition Magic installer. It was an installer with 'added value' that asked me three times to install some toolbar crap. I ended up with one of those toolbars installed because unchecking the box and clicking on 'next' obviously is not enough. You have to click the decline button instead of next.
Now I would consider myself computer literate and yet still I didn't manage to install a simple utility without littering my system with crapware. I can only imagine what hell the internet must be like to inexperienced (read: normal people) Windows users.