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> I don't understand the "sponsored" content gambit

Newspapers are in a lot of trouble, some are in so much trouble that they have taken to whoring themselves. There isn't much to understand here.

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Pretty sure newspapers and magazines have been running advertorials since forever. If that's whoring, then it's not new. Anyway, the entire fabric of society is soaked with advertising, so who really cares?

It intentionally blurs the line between advertising and editorial. Publishers prerogative, but you can't maintain a blue ribbon content brand without the distinction.

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