The really confounding thing here was the shaping/censoring on the comments... Want to post something that looks like an article with a comment area to boot? A responsible publication must then at least allow a healthy discourse, so that readers who don't spot the advertisement can find a little enlightenment. Alternately they may have, in good conscience, permitted no user feedback at all; put "Comments on sponsored content are unavailable" at the bottom. Good enough.

The illusion of an article plus a sham of heavily censored comments went beyond the pale.