Shouldn't the package be called "segment.io"? I'd hate to see every startup with an API trying to grab generic names on package repositories.

That said, it looks like someone else beat you to getting "analytics" for a README.

Perhaps you could make it so segment.io isn't the only option, or merge a pull request that does this, and ask SlexAxton to release the name, as suggested by izs? https://npmjs.org/doc/disputes.html

Edit: also npm is increasingly being used for browser packages. I'm not sure what to do when a browser and server component share the same name.