I dislike pagination, honestly, and find the scrolling effect a little too jarring.

However the scrolling effect DID actually remind me of my own natural behaviour. I tend to either randomly selecting and unselecting the paragraph I'm focusing on, or highlighting the first paragraph and holding the mouse button down, to incrementally select the text on a page as I read it/scroll.

At first glance I could maybe see myself enjoying this scroll effect minus the pagination, where the text still scrolled upwards but the page had a 'reading line' near the top that showed content above it dulled.