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Well, the subscription box model is working out okay for the likes of Tonx (coffee - http://tonx.org - and delicious coffee at that) but I'm not aware that they're trying to go the Silicon Valley venture-capital startup route at all.

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Tonx really does provide a product that is passion driven though. Most people are not passionate about new razors or underwear or toilet paper. You're glad to have it but you have little emotional attachment in the way of something like coffee.

A small bit of evidence to the contrary:

http://www.reddit.com/r/coffee: 35,566 subscribers http://www.reddit.com/r/Wicked_edge: 26,612 subscribers

Wow, this looks great, only I'm a tea drinker... is anyone trying to do this for tea?

I just go to uptontea and buy based on what is on special at the time, which works pretty well.

I have a few real preferences, so "box o crap" wouldn't work as well for me.

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