The central theme is a good one though, tactics or strategies have an innate timeline associated with them, and deciding on tactics or strategies with data that doesn't have a similar timeline leads to poor decisions. The coin flip example in the article is a great one.
Ideally one could say "What is the shortest interval of coin flips I can measure to 'accurately' determine a fair coin?" And realize that accuracy asymptotically approaches 100%. One of the things that separate experienced people from inexperienced ones are having lived through a number of these 'collect-analyze-decide' cycles and getting a feel for how much data is enough.