For example, it is quite possible to have a high standard of living with little money in Manhattan.
This is because:
* the subway runs 24 hours
* there are numerous inexpensive restaurants
* there are many free cultural and social activities
* if you seek it out, there are many opportunities to have liquor brands pour free alcohol into your glass. (NYC is considered a city of taste-makers.)
This, of course, assumes that you enjoy the tradeoffs you make. Some people enjoy a large-city no-car lifestyle, whereas some think that's less valuable.
So you might find that you enjoy SF on your salary more than Nashville on your salary. Chacun a son gout
Not quite sure what to say about the assertion that a little free booze == good life.
But I'm biased, because New York City is not for me ... there are so many ads you feel like there was some NASCAR pileup they never got to. They even put ads on the stairs in the subway stations (!)
I haven't found this to be the case at all. Most of the cheap good food in the city is ethnic food. I don't think there is anything particularly unhealthy about the grilled chicken skewers I get at the local halal cart.
That being said, for a little more, you can find some really good eats, but that goes for most cities. http://mandoobarnyc.com/ is terrific. It's gotten worse over the years but their kimchi mandoo is still great.
Having said that, if you are spending money on beer or wine (or anything else, really), and it is not improving your quality of living, maybe you should stop spending money on beer and wine and instead spend it on something that will improve your quality of living. If you, for some reason, can't (then maybe you have a problem that needs to be addressed, but otherwise...) then a "perk" of getting these things for free does mean you have more money available for things that will increase your quality of living (perhaps by freeing up other resources like time that can be more directly invested in quality of living, however you experience that).
While people living at home or in the midwest are raking it in with six-fig's savings. Man, I wish I was smarter and moved back in with my parents; would do wonders for my dating life. You know what's sexy? Big savings and high credit score.
A large part of the reason that California and NYC are so desirable despite the high cost of living is the intangibles that you can't get in other locations like Dallas or Cleveland.
People are the same as in California as in Cleveland as in China as in Uganda, insecure and selfish. Marketers use that fear of missing out (FOMO) to market the "urban" lifestyle.