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Seems inspired to Popslate, who's crowd-sourced fundraising is still going on on Indiegogo: http://www.indiegogo.com/popslate

It reached its target to bring an iPhone 5 case with eink on the back; it received pretty wide coverage (and raised eyebrows) back in late November.

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In the interview the gentleman says that they have been working in it for two years, and they handle a working phone. I don't know what the lead time is to manufacture a new phone, but the timing indicates to me that they were conceived of independently.

That's the downside of crowdfunding. You have to release your idea into the wild and hope no one copies before you can get a saleable product out.

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