The fraud is only possible because of the way the streaming revenue sharing is split. The way royalties are paid by streamers can basically be summed up by the equation: (total subscription revenue * some agreed to percentage) / total hours streamed by all subscribers for all songs * total hours your songs were streamed.
So let’s say total revenue is $1 million and the artists get 10% of revenue, and there is a total of 1 million hours of streamed music by those subscribers. This means that artists will earn 10 cents for every hour their song is streamed.
On the surface, this seems like a pretty fair way to distribute revenue.
However, what this means that a user who streams more will generate more revenue for artists than a user who streams less, even though the two users pay the same price for their subscription.
For example, imagine a streamer only has two customers, Bob and Alice. If Bob listens to 99 hours of Artist A, while Alice listens to 1 hour of Artist B, then Artist A will get 99 times as much revenue as Artist B, even though they both have one fan and they both pay the same.
So you can see how this could be abused; if I sign up for an account and have it stream my music 24 hours a day, 7 days a week, I am going to have more hours streamed than 20 average users, meaning I end up earning more revenue in royalties than I paid for my subscription (since even though I only get 10% of the revenue, my 20x the average subscriber volume means I end up with 2x my subscription cost in revenue)
If I do this thousands of times, I can make serious money… like this guy did, apparently.
There is a simple fix for this, and I think it actually makes it more fair for artists; do the revenue split on a per user basis. In other words, if 10% of revenue goes to the artists, you take 10% of an individual subscribers subscription price, and divide it up amongst all the artists that user streamed based on time streamed. For example, if my sub costs $10, $1 goes to the artists I stream. If I only listen to one artist, they get the $1 no matter how many hours I stream.
This ensures that a single user can never direct more than their own 10% to an artist, and you would have no incentive to stream your own music.
This seems fair and reasonable to me.