I used to specifically re-rip DVDs that had menus. They were hideously designed, overly complex, or just pointless when I just wanted the content to start when I put the disc in. Why?

1. Because it would cause confusion with my kids when they were trying to watch movies in the car as toddlers.

2. It was an annoyance when we were watching a movie at home.

I am finding a similar annoyance w/AppleTV's content ad/preview, recap, and intro skips. Like, for fucks sake, just play the episode already.