The brighter you run OLED, the more burn in you get.
The QD-OLED standard they tested in TFA is also supposed to be more burn in resistant, but they still saw burn in over time.
It is also the primary reason why Apple, with its native monitors being 5K and 6K, cost more and unfortunately a nasty side effect raised its head 5K and 6K require more info running down the cable, and that is the primary reason Apple moved over to Thunderbolt 5, 5K or higher at 120hz requires thunderbolt five if you want to use a single cable.
So oled burn in is not a totally solved issue but it’s not a big enough deal for me to care when the literal worst case scenario of an always on clock face does not cause real issues after years.
and their butterfly keyboards
and the iPhone antenna issue
and Apple Maps (especially on launch)
and this fun artifact: https://www.theregister.com/on-prem/2006/08/24/hindenbook-re...
Most folks cannot prevent every source of light from shining behind them. In my apartment, even sunlight leaking around curtains and indirectly illuminating the Landlord Standard White walls was image-damagingly bright on the handful of glossy-screened monitors I tried.
If you have total control over the lighting situation in your room, then, yeah, glossy screens can work... but most folks want to be able to use their computers and televisions in a wide variety of lighting conditions. [0]
> ...something oily/grainy looking.
I guess you've only seen bad AR coatings. The difference in image quality between the glossy screens I tried and the matte screens I have and have been continuing to use for the past great many years wasn't all that large... and the bonkers reflectivity of the glossy screens nuked what little difference there was.
[0] Most folks also don't like so much looking at their ugly mugs during dark portions of a program... glossy screens are -while not as bad as a mirror- so incredibly reflective.
https://www.tomsguide.com/computing/macbooks/the-new-macbook...
So it was really only about 6 years in the last four decades that matte was not available. I always advocate for more matte options.
So it's been a while. 18 years with glossy screens.
The magazine reviews made a big deal about the matte coatings of the day making the screen a little dimmer, so after years of being dinged on the reviews, Apple finally dropped them.