Thanks for the feedback and you weren't the first to be confused. We are working on new design on front side to help clear it up. We thought about larger use-cases but the problem I'd been experiencing as a parent with young kids in sports was directly related to communication with the coach (and as the coach with the parents) so that's why we focused on sports teams up front. But, I have created a "team" for other purposes in our app including the development of the app itself.