If the data storage hardware cannot read a block that it has stored within itself, then has the hardware not failed?
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Suppose I hire a scribe named Gunther, and this scribe named Gunther confidently states that he has a lifespan of a mean ~quarter-millennium. He can't really explain how he does it in simple terms, but Gunther states that he is an expert at transcribing and storing and retrieving records with great longevity and accuracy.
Gunther suggests that he can keep doing this for as long as he's around, give or take.
Two hundred years ago, I told Gunther to file a transcription of a a 512-byte thing and to store it where he can find it upon my command for as long as he may live. Gunther did so with glee, and stored it however he did.
Today, 200 years hence: I ask Gunther to retrieve that 512-byte thing and email it to me. But Gunther cannot do so; for his perspective, the 512-byte record is gone. Perhaps he can't see it well-enough anymore, or perhaps it has been destroyed, or perhaps it was stolen or maybe even something else. Maybe he can see the record, but the contents just don't make sense to Gunther anymore after all this time.
Gunther is very sorry about this, and I still don't have my 512-byte record retrieved.
Whatever it was: Only Gunther really knew where that 512-byte block of information was stored, and Gunther was the only soul that had access to the area where it was stored, and Gunther is still very much alive to retrieve it. But Gunther still fails to retrieve it. He went to exactly what he knew must be the right spot, and he just couldn't get it done.
Gunther is a failure in this matter. It may have been a stupendous task, but Gunther failed it anyway.
I place a mark on his failure record, and Gunther knows that he earned that mark of failure.
This marked failure will affect Gunther's Mean Time Between Failures, or MTBF.
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If Gunther is a hard drive, then: The hard drive now has a recorded failure. It may have taken 200+ years, but failure is failure.
(And in a pure and just world, we can chalk that failure up on the MTBF charts for everyone to see exactly what that MTBF has now become for any given Gunther/hard drive.
Except: We also need to know the success rates in order to tabulate that MTBF. Failure alone doesn't get us there.
And in hard drives, nobody publishes good data about success rates. We don't talk about the drives that live forever; they usually get disused and eventually recycled before they properly fail.
IE, we broadly only discuss failure rates (including outliers), and not success rates (we generally send those most-surviving drives off to make new cars out of in some foundry somewhere; we don't wait for them to fail).
Without both measures, a true in-the-field MTBF cannot be established. A percentage-of-death rate without a percentage-of-ultimate-life rate doesn't mean anything in terms of MTBF.
(Which brings us back to those randomly-selected EXOS drives from Seagate, with a rating of 2.5 million hours MTBF.))