I think you're underestimating how much of this is driven by the fact that YouTubers get paid by the watch-minute.
Additionally, "the algorithm" rewards channels that have a lot of watchtime & retention (because againg, this leads to more ad placement opportunities for Youtube). So if you are able to produce long-form videos that keep the viewers engaged and watching, your videos are more likely to be recommended, which reinforces the popularity of long videos.