This is most YouTubers who get very popular due to having original and opinionated content on niche topics. They tend to identify (perhaps correctly, perhaps not) their idiosyncratic personalities and opinions as the primary cause of their initial popularity and repeatedly double down on it as they grow in popularity. This is also the explicit advice that the vast majority of big YouTubers give to aspiring or up-and-coming YouTubers.

And I’m not advising that they should do anything different! Who am I?! I’m just pointing out that the culture of YouTubers is fundamentally about deliberately subjecting yourself to the most extreme audience capture.