That might actually be a good business model. Likely to be very profitable as well as you're selling based on the apprehension of the customer.

In our case, the virus was dormant for several days only to be waken up in the middle of the holidays when everyone was away. Had we had this holiday emergency response team, this problem could have been quickly resolved.

Right after Christmas is a terrible time to be offline or visually compromised since people have gotten their gifts and may want to learn more about the company that made them.