Selling the “magic” is how to sell tools, which is why I used that word in the previous comment. We all know these things are tools, but customers need them to be magical.
Clarke predicted it and Jobs leveraged it. Customer don’t care how tools work - magic sells.
“any sufficiently advanced technology is indistinguishable from magic”
https://en.wikipedia.org/wiki/Clarke's_three_laws
“iPhone is a revolutionary and magical product that is literally five years ahead of any other mobile phone”
https://www.apple.com/newsroom/2007/01/09Apple-Reinvents-the...
“magic is misdirection, psychology and technology you don’t understand”