It was, unfortunately, a nightmare. There were tons of tickets and even threats of lawsuits from customers whose service got cut off hard at the worst possible time due to organic growth/going viral/big event/nobody knew about the limit/etc. Not only did they lose all the leads and revenue they would have gotten from that bump, but they also pissed off their own existing users who suddenly couldn't use the service either.
Generally speaking, it's much better to use alerts instead of hard limit. Even in the worst case (hackers pwn your credentials and mine Bitcoin or whatever) the rest of your business is unaffected and you can negotiate with the billing department at comparative leisure.
This is all assuming you have humans operating the service. If you're letting AI agents yolo infra in prod, you have a whole series of new problems.