All successful projects are. "We'll make more of the thing that the market wants" is a pretty reasonable strategy.
Mac OS X 10.6 "Snow Leopard" sold a lotta systems without major features added.
Apple could alternate annual releases with performance/security focus and features. Need to figure a cadence of changing the UI that fits in with that cycle.
27 was literally another Snow Leopard
What’s your point? That’s not a secret, nor is it in dispute.