Hacker News Reader

That's exactly what loyalty programs are. You sell your data for a discount on purchases. It's not even a secret, that's the actual goal of loyalty programs.

I wonder about that. I'm sure they're selling your data too, but I wonder if the kickbacks the retailer gets for your data is actually comparable to the discount, or if their incentive is just the "loyalty" - convincing you to spend money you wouldn't already spend and to default to them instead of trying alternatives because you want the points or you're close to a reward.

They seem like a pretty natural successor to the punch card model, which I can't imagine had a motive beyond the obvious.

Yup, that's what I said. I was not implying it was a secret.

But I mean that's regardless of whether you use an app or a barcode.

It would be fair if people actually knew all the privacy implications. They don't though.

Not really, I still have physical fob with barcode.