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Comment by Select13 | Hacker News Reader

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Who said anything about desktops? The ARM datacenter is being taken over by Nvidia's Grace and Vera CPU products. If Apple supported OpenBSD, Linux or Solaris, they could destroy Nvidia in CPU performance and kick Graviton and Ampere to the curb forever. But instead they've left the low hanging fruit as another trillion dollar market for Nvidia to eat up.

they deliberately do not want to enter the server market. it is literally an entirely different thing than what they're doing right now. they can't do any of their vertical integration there, there's no moat for them.

like Tim Cook said (quoting Steve I believe) - it's about knowing how to say no 1000 times so that you can say yes to the right thing once, and then put your all into that

It's also a market they used to be in, over 20 years ago.

https://www.apple.com/newsroom/2002/05/14Apple-Introduces-Xs...

This is something they've tried, and later decided based on that experience that they do not want to be in the server business.

"Xserve is the result of listening to our customers," said Steve Jobs, Apple’s CEO.

"like Tim Cook said (quoting Steve I believe)" haha. Let's hope the new CEO quotes Tim Cook on this.

There is a rumor that Apple wants to enter the server market again with new chips for AI.

Vision Pro would disagree

They have the resources to be able to do what Jobs described as “hobby projects” (he was referring to the Apple TV which definitely is the best streaming interface for video available, albeit one which is on the expensive side). They did kill their car project after spending a decade on it (and reportedly having thousands of people working on it).

Now they have them, in the 1990's they were almost bankrupt with similar projects, and got lucky with NeXT "buying" them.

Apple-NeXT is probably the most successful acquhire in the history of modern business.

Ah, big dreams, /s

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