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Personal relationships, trust and a preexisting audience are your moat, from now until the end of time, in every field.

If your business is just software… it might be cooked.

Idk about that, a company like Form3, Edenred etc are technically just software companies - but no one in their right mind is going to build a black box payment provider. Sure, if your business is wordpress websites, you're probably going to see a big downswing in new customers. But there is absolutely still going to be a place for highly specialised and security dependent software.

something with a real life physical component

something that solves a real problem for businesses, that you are uniquely positioned to execute on well. If you target the lowest common denominator, or consumers, or build something really quickly - good luck