I do think the maintainers are getting better about it. The releases over the past year have reworked a lot of things to be more intuitive for casual users while also being more flexible for power users, but there is still a lot of ground left to cover.
I think with the growing popularity, and expansion of fields of use, this is something they'll ultimately have to reckon with. I've seen quite a few posts on the the HA subreddit, where it's being used for controls in e.g. hotels or other bigger buildings, because it has a great feature set and prevents vendor lock-in. There is no harm in also catering to those people & organizations.
I don't see HA as a consumer established product, as much as Nabu Kasa would like otherwise.
Then again, this is just my guesswork. I have 0 clue the demographics of Home Assistant users