So for me, literally I was trying to solve a problem with an AI agent and it threw the term at me. It is a real and useful concept, but my hypothesis is that a certain AI release started using and a bunch of people said "Oh this makes me sound smart/trendy" and started using it every chance they got.
We like to think we aren't token predictors, but the amount of sheer regurgitation I see from us humans makes me wonder (also "commoditize your complement", and so many others)