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I've heard we have this amazing new technology now that can understand natural language and automatically convert it into structured data if we ask it to. Maybe we could use that to ask people at scale now.

> and those that do ask for things they don't actually want, or are only wanted by very few people.

Then how do you know what people actually want?

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By observing their actual behaviour. It's notoriously different from what people claim their behaviour is.

Just because people do an action doesn't mean they wanted to do it.

But you can’t build a business on “wants” that people don’t act on.

If everybody says they want foo and don’t want bar, but when you make foo they don’t buy any but will buy a lot of bar, then are you “failing to provide what people want” if you just make bar?

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