It's not rosy on the other side, dating apps sucks for women too.
The key problem is that dating apps have no interest in their user finding a long term partner (and leaving the app), they are maximizing engagement, making male pay, make sure people have enough matches to keep their ego afloat and make them addicted to the app, but at no point a stable relationship is a desired outcome for Match group (yeah, because despite having many apps, most of them belong to the same corporation).
The world would be a much happier place if dating apps took success fees instead of a monthly subscription (good luck making that work as a business though).