The alternative would have been paywalls galore with subscription tiers for everything. Only rich people would be able to afford having subs for everything, while the poor would just get the most dirt tier scraps and wouldn't be able to afford many platforms.

Nothing would be "free", so google sub, news source subs, reddit sub, youtube sub, discord sub, instagram sub, FB sub, app stores are full of paid only apps, podcasts are all paywalled, all the ad supported stuff is subscription supported. Everything would feel like constant nickle and dime'ing you.

On the bright side, there would be no ads, and relatively robust privacy.