I feel it has in the sense there is an established culture in some major Antarctic research bases. There are stories, communities, and shared history. But most of those on the ice come home after a season or two, so there's no long term settlement of individual families. Maybe this would also be true of moon bases. Researchers stay for some time, then take the next available ferry home once their season lapses. There would have to be significant infrastructure to make "ordinary" life possible over the long term - schools, hospitals, non-research jobs - reasons for staying there versus migrating back to Earth.

FWIW, there's a nice series of posts about life on the ice here: https://brr.fyi/

It is, it's just happening slowly. We went from having a campsite to building a permanent base. Food water and energy sustainability are the major barriers right now. Once the base can produce its own food reliably, we will see people start to live there persistently.

imo the same reason it hasn't happened on the moon, it's not lucrative.

old world exploration was caused/fueled/triggered/made-possible by opportunity and commerce.

It took me some time to dig this up. Here you go and enjoy:

https://www.wiffa.aq/?hl=en-GB

Edit: Check out John Wiff

Also, this is how I imagine people will be spending their time on the moon.

I'm speaking on a millenia timescale. A millenium ago, raising families in America or Australia would sound crazy to the common person.