Note that it's possible for dating problems to be user behavior problems in a way that is suits the profit motive of dating sites,
without any conscious intent from anyone in the ecosystem.
Model a world where everybody's self-perception of their mating value is just a little bit higher than their actual value - in other words, one not too far off from reality. Some segment of this population will drop their standards in the face of repeated rejection, and then eventually find a partner because of this. Their "lowered standards" become an accurate self-perception of reality. But some segment of the population will be unwilling to do this. They have a problem - they cannot find a partner no matter how hard they look.
A problem creates a market. People who can't find a partner turn to dating apps to find a partner - some may pay, and a lot more will click on ads. There's a decent chance that dating app management isn't consciously optimizing for failure in dating and success in clicking on ads. However, all the apps that are good at finding partners for their customers find that their customers disappear, while the apps that are good at getting people to click on ads generate huge amounts of revenue and take over the market. Which is entirely composed of people who don't actually want to find a partner, anyway, because those people who care more about the outcome of finding a partner will usually drop their standards enough to find one.
The same dynamic applies in many other markets. Evolution and selection bias > intent and intelligent design. The market ends up composed of people who can't achieve the ostensible purpose of the market, largely through their own actions, because people who can drop out of the market. Happy people often go through life with very few transactions: they might change jobs a couple times early in their career before finding a boss and job they're happy with and staying there until retirement, or they date around a little and then find a partner they marry for life, or they might rent a couple apartments before buying a house, renovating once, and then staying in it for 40 years. The transactions are overwhelmingly composed of people who are dissatisfied, because that's why they're buying things.