See Zaheer's comment on this thread too: https://news.ycombinator.com/item?id=4991585
Uh...why? Why should they "do their part" for a platform where they have no users and don't see a likely growth of them?
I am an Android user and developer, but I am also realistic.
Android already has the bulk of the market share, if they are losing 80 to 1 there's something fundamentally broken in the ecosystem. Stop blaming the hot dog vendors.
So, now that hardware and the OS no-longer favor iOS, it's simply down to content providers to make the investment. Technologists bought in to Android because it's open, long before it became the best platform. Why shouldn't content producers do the same?
This is not well known, although it's an opinion often voiced here.
"Why shouldn't content producers do the same?"
Because they are not utopian technologists? This article is about a content producer that invested in Android yet failed. Instead of talking about how the content producers need to do more, we should be talking about why this effort failed.
Here's a start: when you buy an iphone today the Newsstand is one of a handful of Apps you start with. It's featured and people click on it and then many of them start buying and consuming content. What is the competing experience on Android? I assume there's no equivalent to the standalone Newsstand App installed by default on the phone. I assume they hit Play, which incidentally is terribly named and many customers never click on ever because they think it only leads to pokemon. Then they have to know that Magazines on their Device are a thing now and find them on which may be easy or hard in Play but is still an order of magnitude harder than it is on iOS.
I wouldn't say it's "well known" at all and I certainly wouldn't say it in such definite terms--and I am an Android user.
> Why shouldn't content producers do the same?
Because they have not yet decided that their projected returns from devoting significant resources to Android outweighs the opportunity costs? They have no ties to Android unless they will realize benefits from targeting it. The purchase patterns of current Android customers doesn't make me as a user and a fan of the platform think they're going to make back their money on investment, so I certainly don't think that they're unreasonable to want to actually see some assurances of a decent return before investing in the platform.
iOS users are not price sensitive and Apple doesn't make any pretense that content is free. People who buy into the Apple world are choosing to buy into an ecosystem where they are going to have to buy content from a collection of proprietary 'Stores'. Apple is well known for the iTunes store and the App store so it's a conscious choice for their users.
Most Android devices (obviously not the highest end ones) are sold on price, and Google as a brand is known for providing free, advertising supported content. It's no great surprise that people who choose that ecosystem expect to get free stuff and don't want to be buying a lot of digital content.
If they'd wanted that they'd have bought an iOS device.