Then why have they been lagging behind OpenAI and Anthropic for most of the last few years, and only briefly been at the frontier?
One possible explanation: because Google is a little bit more frugal and focuses on how to make providing AI models financially feasible - combined with some willingness to burn money so that they don't strongly fall behind on their AI models.
On the other hand, OpenAI and Anthropic at least formerly concentrated on building and providing the best models that they could with concerns about financial feasibility taking a backseat.
Just to be clear: I do have the impression that by now (likely because of pressure from investors) OpenAI and Anthropic take these financial concerns more seriously, but nevertheless Google's vs OpenAI's/Anthropic's "DNAs" concerning on what to focus on differ.
There’s no magic there. You get an account executive and a call with a systems architect to find out what you’re doing.
Clouds gonna cloud, this is the reason they rolled deepmind into gcp and arguably the inverse is true, the labs are trying to become clouds
That feels right. It's not as if they've been missing out on great profits.
Google never really has to outpace the competitors (other than to have some relevance) but they have a very large group of business customers using them for business process work in Gmail, Docs, etc.
Clearly they will win when the models are close enough to frontier to be good enough, but are long-term cheap for buy. I.e. they will aim to make it a commodity.
In theory MS has the same opportunity (plus they have GitHub so, you know, dev eco system too) but seem be blowing the strategy.
Anthropic and OpenAI are having to race to the top on ability entirely to keep their name in the media and in front of us all (which costs: hence more recently trying to pivot away from model releases and more into controversy/danger). The main cost is in training and so this strategy is much much more expensive and this will play out either as a huge cost hike or a forced slow down in pace.
I believe essentially Google is betting on that & I think it's probably the right strategy.
Yeah, they have Phi but offer it nowhere on CoPilot as far as I know, I can't even register for copilot, which is bizarre. They came out with "MAI" but... nobodys talked about it since, not sure if its even used by anyone? They're as bad as Mark Zuckerberg is about it.
I do appreciate both Microsoft and Google for releasing small models, unlike Anthropic and (not so) OpenAI.
I'm gonna need you to look at the capex obligations they've undertaken in the last 12 months. They are definitely not being frugal. If they are behind, its not for lack of spending.
See for example the exodus of talent this year, triggered by mismanagement and politics. They still have a lot of talent but they've lost a lot.
Also, competition with Google Cloud for compute resources, less urgency and focus than the competitors, and (strange to say) not as much user LLM behavior data to feed to RL for coding, work, etc.
But I think they will keep catching up and stay relevant for a good class of LLM use cases.
Because they're not desperate. Slow and steady wins the race, at this rate all Google has to do is wait for OpenAI and Anthropic to exhaust themselves on aggressive training, then they can casually amble along right past them.
That's actually a feature. We don't need 2 new Googles.
Slow and steady wins the race. How could they lose to something on the web, when Microsoft owns the web browser itself? Everything runs on Windows and IE. They can just relax and wait for competitors to exhaust themselves, then quickly build their own version. Isn’t that how Netscape lost. Etc.
Now Google is the new Microsoft, just like Microsoft became the new IBM.
When the market keeps expanding, you don’t need to kill your predecessor. The shelf life for legacy enterprise computing is very long.
They would have been right if Google's marquee product was an Office Suite.
Google was the AI company before AI companies were a thing. The comparison with Microsoft and IBM are misplaced because they failed to capture new territory; ML/AI is Google's stomping grounds. The criticism that Google is bad at consumer chatbots is true, but that's not where the real future value lays.
OpenAI and Anthropic are AI business, if the AI market burst tomorrow, they'd be the first to flounder.
Google just has to keep pace in the AI space, they don't have to lead. Especially since whom is leading changes like two or three times per month non-stop for four or so years now, including small (by US standards) Chinese AI labs with a fraction of the money who keep pushing the tech forward every month while being open for now.
Technically, they arent even a business. One is a business when the revenue model works. People in IT tend to forget that.
Because it's not an existential battle for Google. If OAI or Anthropic disappear from the absolute frontier for ~8 months the news cycle and churn will diminish them to the second rate. Google is processing near 4 quadrillion tokens every month, that's - I'm sure - significantly more than OAI or Anthropic, because Google is interested more so in their flash models and getting these competitive, which they are.
Most Google products even use flash lite underneath, so their frontier model is mostly used for distillation.
A good consideration; just one point from my side: as far as I am aware (but I may be wrong), Gemini is not known to perform well in an agentic framework.
This is no contradiction to your other claims, quite the opposite: perhaps (or even likely) Google wants to avoid that their models become a commodity in some (agentic?) application where the middleman who actually writes this application gets a disproportionate of the money that the customer of the application pays for it.
I used it for a month over the summer, right before they were going through the migration to antigravity. It was a fine workhorse IMO, no complaints from me.
I don't know , if it really finds all kinds of data center optimizations, quantum breakthroughs, helping make their workers smarter and more efficient - stuff an opensource model can't quite do - there's real economic value here no ? perhaps not worth dozens of billions but it could get there really fast.
The reverse could also said to be true. Google has models that run with search, producing usable results in well under a second. I suspect the world is consuming far, far more of those Google tokens then the tokens produced by OpenAI or Anthropic.
So why are OpenAI and Anthropic so far behind? They are serving a different market: the one that wants high intelligence / high cost tokens. Google is targeting the low cost end of the market - ie the commodity. That's where they've always played with search, email, docs and the like. That's were they are playing with AI too, and they are killing it.
If anything, their search was the gold standard, and placing sometimes-wrong LLM results above them has hurt people's perception of both Google's search, and AI in general.
Google made a mistake in prioritizing speed over accuracy there.
Meanwhile, Anthropic/OpenAI will struggle to survive the next 24 months on their current trajectory.
Want to make a wager? I think it's wildly unlikely that Anthropic/OpenAI will not survive the next 24 months
Chinese models are barely behind the leaders. Google can catch up anytime they hit the gas. I think they’re intentionally spending less, and when this crazy race burns out they can play their cards.
The better interpretation is Google completely commoditized and killed ChatGPT's initial chat product. If you think about it, Google right now has Gemini Flash running on single TPU instances at massive scale serving almost every android device. I use it every day and it's more capable than GPT-40.
This literally forced Anthropic and OpenAI to come up with new use cases and revenue streams such that now we think the product is actually agentic coding.
I use Gemini Flash every single day without paying a dime. It's the one LLM call on the most, but GPT-6 and Opus are the ones I use the most tokens on.