The sentence equating fitness with being 'alpha male' was from binlog.
> “And Zuck’s sudden interest in MMA/boxing/Jiu Jitsu as part of his “alpha male” rebranding”
equates general interest in fitness with being an “alpha male”. Because to me it is pretty clearly referring to the interest in combat sports, not fitness.
All this requires is basic reading comprehension and a willingness to not read into statements things that weren’t stated.